If They Knew You Existed, They Wouldn’t Be Searching for Your Service on Google

If They Knew You Existed, They Wouldn’t Be Searching for Your Service on Google

Let’s face it, if the people in your community or industry knew about your service or product you had available for them, they wouldn’t be searching for your product or service online.

If they knew you and trusted that you could solve their problem, they would just call you. If your phone isn’t ringing, then, you aren’t reaching them. You aren’t telling them that you have the solution to their problem. But you easily can. Here’s how…

Create Awareness

In today’s world, businesses need to take proactive steps to make themselves known to potential customers. No matter how great your products or services are, if no one knows you exist, you won’t be able to grow your business and sell your items. That’s why creating awareness should be one of your top priorities.

One way to create awareness is through targeted advertising. By advertising your local business to people who are most likely to be interested in what you offer, you can attract new customers who may not have otherwise known about your business. But how do you know who your target audience is?

The easiest starting point is asking yourself 3 important questions – Who, What and Where.

1. Who is my customer? Who usually calls me for my service or product? Is it the CEO, the supervisor, the work at home mom or dad?

2. What are their possible problems that my service or product could solve?

3. Where can I reach them? Do they go to Google immediately with their problems, or ask on Facebook?

I’m going to give you some examples.

Problem: My pipe under my sink burst.

Who: Sally Homeowner

What: I can fix your plumbing and be there today at 3!

Where: Sally probably immediately goes to Google and types in Plumbers near me. (According to WordStream, 94% of people skip over search ads and go straight to the organic results).
She skips the ads and looks at the first few plumbers, reads their snippet (the description below the title in the search result) and calls someone.

Congratulations, if you were near the top of the results. If not, I have a perfect solution for you. And it’s free. Read on.

By knowing what makes your audience tick, you can create a message that resonates with them and shows them that you understand their needs.

Once you have a clear understanding of your target audience, you can begin to create targeted ads. These ads can be placed on various platforms, including social media, search engines, and websites.

By choosing the right platform, you can ensure that your ads are seen by the people who are most likely to be interested in your products or services.

Go to https://www.RealEstateMall.US

Here you will find a place to add your service or product that will show up in local results. Behind the scenes work is going on to get your page to rank higher.

This will help you get the word out in one simple easy step. This will also help the customer easily find you in more than one place on the internet, which will also boost your placement in the search results.

Nest –

Make It Easy for Customers to Find You

So, you’ve created awareness and targeted your ads, but how do you ensure that potential customers can easily find your local business? Here are a few tips to make sure your products and services are accessible:

1. Optimize Your Website:
Having a website is crucial for any business in this digital age. However, having a website that is easy to navigate and search engine optimized can make all the difference in attracting new customers.
Ensure that your website has clear and concise information about your products and services, and that it is mobile-friendly.

2. Use Local Listings: There are a plethora of local business directories, such as Yelp and Google My Business, that can help you get found online.

Make sure you claim your listing and keep it updated with accurate information. These directories are also a great way to generate positive reviews, which can increase your visibility and credibility.

3. Be Social:

Social media is a great way to connect with new customers and promote your products and services. You will need to post intentionally.

Utilize platforms like Facebook, Instagram, and Twitter to share promotions, showcase your products, and engage with your followers. This will help create a sense of community around your business and increase your visibility.

Post pictures of your company on a local job. Post local reviews. Post pictures of happy, satisfied clients…

4. Offer Incentives:

Give potential customers a reason to come and visit your business. Offer first-time discounts, promotions, or exclusive deals that will make them excited to try out your products or services. This will not only bring in new customers but also encourage repeat business.

5. Make It Easy

You can do all the above on https://www.RealEstateMall.com, including social share. Set up shop there and watch your local business start to bloom.

Remember, the goal is not just to sell your products but to create a loyal customer base that will help grow your business through word-of-mouth recommendations. By making it easy for customers to find you, you are creating a foundation for a long-term relationship with your community.

Follow Up

Now that you’ve tried to bring your local business and the community together through targeted advertising and making it easy for customers to find you, it’s time to follow up with your new customers. This is an important step to turn a first-time customer into a loyal one.

Following up with your new customers shows that you value their business and care about their experience with your local business.

It’s a great way to build trust and strengthen relationships. It also provides you with an opportunity to gather feedback and make improvements to your products or services.

So, how can you follow up with your new customers? Here are some ideas:

1. Thank them for their business: A simple thank you note, or email can go a long way in making your customers feel appreciated.

2. Ask for feedback: Encourage your new customers to share their thoughts about their experience with your business. You can do this through surveys, comment cards or social media.

3. Offer incentives: Consider offering a discount or special offer to encourage new customers to come back.

4. Keep them in the loop: Let your new customers know about upcoming promotions, events, or new products/services.

5. Stay connected: Use social media or email to keep in touch with your customers and remind them of your local business.
Following up with your new customers is an important step in building a loyal customer base for your local business.

By showing your appreciation and keeping them in the loop, you can create a strong connection with your customers and help your business thrive.

To drive it home, use https://www.RealEstateMall.US to create a community around your business. For more helpful posting tips, go to the blog section. Here you will learn how to write perfect posts.

We will help you get the word out, then it’s up to you to keep your new customers and nurture them.
Until next time, Karyn Murphy